Wellesley Square Marketing

Updated November 11, 2020

Strategic Priorities*


  • “Shop local”
  • Shop online
  • Shop in-store
  • Services (phone orders, pick-ups, delivery, etc.)

* Based on consumer research and the trends we’re seeing here and regionally.

Critical Success Factors

  • Frequent (weekly) merchant emails to consumers
  • Merchants sharing each other’s social posts
  • W.S. Assoc. sharing merchants’ social posts

Be sure to use #WellesleySquareMember, especially on Instagram

Themeline and More

  • ‘Tis the season to #ShopWellesley
  • Use the promotional graphics

CLICK HERE for numerous marketing graphics.