Wellesley Square Marketing
Updated November 11, 2020
Strategic Priorities*
Promote…
- “Shop local”
- Shop online
- Shop in-store
- Services (phone orders, pick-ups, delivery, etc.)
* Based on consumer research and the trends we’re seeing here and regionally.
Critical Success Factors
- Frequent (weekly) merchant emails to consumers
- Merchants sharing each other’s social posts
- W.S. Assoc. sharing merchants’ social posts
Be sure to use #WellesleySquareMember, especially on Instagram
Themeline and More
- ‘Tis the season to #ShopWellesley
- Use the promotional graphics
CLICK HERE for numerous marketing graphics.
