The Main Event
Wellesley Square
Saturday, July 18, 2026
10 a.m. – 4 p.m.
Amazing Savings at Scores of Shops, plus…
- Music
- Entertainment
- Live Demonstrations and Performances
- Food Trucks
It’s a Wellesley Square Summertime tradition. From Central Street (which is closed for the tents and tables) to Church Square and Washington Street, you’ll love the once-a-year deals and summer fun.
Be the first to get updates and all the details.
Special Features & Entertainment
Wellesley Firefighters Local 1795 at July Jubilation Sidewalk Sale
Firefighter’s features:
- Dunk a Firefighter
- The Metrofire Smoke House Trailer for the kids
- A special appearance by Smokey The Bear with the MA DCR Forest Fire truck
- Enjoy hotdogs, popcorn, and drinks
- All proceeds support the Muscular Dystrophy Association
New fun food features:
- Sweeties Candy Bus, 10a – 4p
- Wicked Bubbles Dirty Soda Co. tent (timing TBD)
B/SPOKE Studios
Bar Method
2 free in-studio classes on July 18. Anyone can sign up for class here, with an account.
- 8:15a Bar Express (45 minute class)
- 9:30a Bar Method (60 minute class)
We will also have our sidewalk sale on Central starting at 10a!
JETSET Pilates
Free mat class outside at 10 a.m.
Plus, enter the raffle for free classes.
J.McLaughlin July Jubilation Pop-Up Sale
- Up to 70% off already reduced apparel and accessories
- Thurs., July 16 to Sun., July 20
- 9:30 a.m. – 5:30 p.m. | Sun.: 11 a.m. – 3 p.m.
- Pop-up location: 6 Church Street
- Any questions, contact our store team: 781-431-8539 Website
My Gym Wellesley
Entertainment
DJ Voyage from JAM’N 94.5 FM
10a – 4p
Steve DeMasco’s Shaolin Studios demonstrations
10a – 4p
Face Painting
10a – 3p
Stilt Walker
11a – 2p (roaming Wellesley Square)
Featuring Heidi DeLollis, Constantino DeLollis, Patrick Hayden, Caitlin Parkes (provided by Wellesley Rocks)
11a – 2p
10a – 4p
Dunk Tank
10a – 4p
Balloon Artist
10a – 3p
Bubble Zone Science of Bubbles
11a – 3p
Smokey The Bear & The Smokehouse
10a – 4p
Members of the Wellesley Square Merchants' Association
...who bring you special events like the July Jubilation Sidewalk Sale and Holiday Stroll.
Members
Alta Strada
Anderson's Jewelers
B/SPOKE Studios
Bar Method
Barber Walters
Beauty and Main
Beth Urdang Gallery
btone FITNESS
Church Square
Clever Hand Gallery
Coldwell Banker Residential
Dena Pavone Collection
Douglas Elliman Real Estate
Down Under School of Yoga
Engel & Volkers
Faber Rug Co.
Faherty
Footstock
Gibson Sotheby's Int'l Realty
GrettaCole Beauty
GrettaLuxe Fashion
Human Powered Health
HYP Studios
iCode
Irresistibles
Isabel Harvey
JETSET Pilates Wellesley
J. McLaughlin
J.P. Licks
Kenzie and Hope
Le Petit Four Bakery
Lockheart Restaurant
London Harness
Lux, Bond & Green
Marathon Sports
Milk Money
NatureWorks Landscaping
Needham Bank
O'Neil Jewelers
Orangetheory Fitness
Playa Bowls
Popovers
Rêve Salon
Rotary Club of Wellesley
Russian School of Mathematics – RSM Wellesley
Sara Campbell
Shake Shack
Skinscapes
Smith & Wollensky Wellesley
Sprig & Vine
Steve DeMasco's Shaolin Studios
Sugaring NYC
TLC Closet
Truly's Ice Cream, Yogurt & Soft Serve
TUMI Wellesley
Wellesley Books
Wellesley Holiday Boutique
Wellesley Municipal Light Plant
Wellesley Theatre Project
YogaSix
Let's Connect!